Offering Support
Smith and Bull have talked about how important it is to offer support to moms and dads that lost their kids. “I think we should talk about [baby death] more, as the more we talk to friends, family and others, the more likely you might hear from someone who has gone through the same thing,” Bull told the BBC.
Raising Awareness
The butterfly stickers would also help solve one more issue that grieving families go through as well. Bull said, “[Losing a newborn is] only beginning to be talked about, but it’s still classed as taboo. The last thing people want who are going through this is for people to be ignoring it. It is terribly upsetting.”